VIP Deep Dive
- Together, we define VIP criteria, supported by in-depth discovery analytics on our side
- We launch AI models to identify potential VIPs daily, within their first 24 hours
- We deliver personalized actions to keep VIPs engaged
What’s inside
Newbies Behavior Profiling
High-Value Players Detection
Anomaly Detection
Next Best Offer
Customized for you
Insight-Driven
Data-Centric
A/B-Tested
How It Works
Steps to Launch Targeted
Strategies and Bonuses
for New Players
Step 1
Newbies Development Plan
With our help, get to know your new players deeply to deliver the most relevant actions
This includes:
Discovery Analytics
AI-powered Historical Segmentation
Business Alignment
Step 2
Launch of AI Models for Profiling & Detection
We profile new players daily and identify behaviors that need action.
Outputs:
Daily files on newbies with their assigned segments, high-value player probabilities, and flagged suspicious activities
Report on AI-powered player segments and their characteristics
Step 3
Actions for Newbies
As a result, we embed detection responses into your workflows and boost the activation of new players with personalized bonuses
Outputs:
Daily bonus recommendations for each player segment
A guide to best practices for responding to player behaviors
We handle the integration in as little
as 20 days
1
Data Connection
Agreement on data transfer and requirements
Setup of the data source
Validation of transferred data accuracy
Secure Data Transfer
Secure Data Transfer
2
Insights & Training
Preparation of data
AI models training
3
Launch & First Results
A/B test design
Test launch
Test results evaluation
Your data is handled with the highest security standards
No sharing of personal data
Your data is used solely for your needs in isolated and secured environment
Robust security protocols in place
Frequently asked questions
What kind of data do you use?
For the Newbies Boost, we use aggregated and anonymized data, including:
- General player data: location, currency, and age (no personal data)
- Gaming activity data: frequency, preferences, and session durations
- Bonus activity data: engagement with different types of bonuses and redemption rates
- Payment activity data: deposit frequencies, average amounts, and transaction patterns
A detailed table can be provided upon request.
How is your behavior profiling different from our internal segmentation?
How does the Newbies Boost support high-value player detection?
What are the outputs of the Newbies Boost solution?
What does the integration process require?
When will we start seeing results?
What kind of data do you use?
For the Newbies Boost, we use aggregated and anonymized data, including:
- General player data: location, currency, and age (no personal data)
- Gaming activity data: frequency, preferences, and session durations
- Bonus activity data: engagement with different types of bonuses and redemption rates
- Payment activity data: deposit frequencies, average amounts, and transaction patterns
A detailed table can be provided upon request.
How is your behavior profiling different from our internal segmentation?
Our AI-powered segmentation goes beyond traditional filters or static parameters. Instead, our AI identifies naturally occurring behavioral patterns specific to your players, allowing for:
- Dynamic adjustments to evolving player behaviors
- Creation of highly targeted retention strategies
- Automatic delivery of actionable insights to your team
Example: On the first day, each player is assigned to a unique AI-identified segment, enabling targeted actions like bonus offers designed specifically for their preferences. These insights also reveal how your product resonates with new players, providing valuable feedback for further enhancements.
How does the Newbies Boost support high-value player detection?
The solution detects VIPs early, doubling conversion rates and helping your team focus on high-value players. Your VIP team receives:
- Prioritized lists: high-value player candidates within their first days of activity
- Detailed profiles: assigned segments, behavioral insights, and engagement characteristics
- Tailored recommendations: suggested bonuses and ideal time slots for personalized outreach
What are the outputs of the Newbies Boost solution?
The solution delivers daily files with:
- Player Segments: user IDs, their assigned newbies segments, and key behavioral traits
- VIP Probabilities: likelihood of becoming high-value players, with supporting characteristics
- Bonus Recommendations: suggested offers and optimal engagement times for each segment
- Suspicious Activity Alerts: flags for irregular patterns, such as potential bonus abuse or affiliate fraud
How can different teams benefit from this data?
Marketing Team:
- Identify and mitigate affiliate fraud or bonus abuse
- Assess and improve traffic quality from new partners
- Optimize marketing campaigns by analyzing player quality
Retention Team:
- Leverage behavioral insights to enhance the product experience
- Design targeted activation campaigns tailored to player segments
VIP Team:
- Focus on engaging high-value players with personalized offers
- Use detailed insights to prioritize outreach and maximize player lifetime value
What does the integration process require?
Your team sets up a database replica with pre-agreed views accessible to us. We handle all ETL processes, validate data accuracy, and collaborate with your team to train the models.
When will we start seeing results?
Results typically show within 2–3 months, as
- AI models adapt to your platform’s unique data
- Strategies align through collaboration with your team
- Player engagement, retention, and revenue steadily improve
Newbies Boost
Anomaly Detection
Newbies Behavior Profiling
High-Value Players Detection
Next Best Offer
Higher ROMI
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