Newbies Boost

Boost the activation

of new players

AI-powered models trained on your data, working together to activate new players in their first 30 days
2x More VIPs Activated
Higher ROMI
More Efficient Marketing Investments
What’s inside
Newbies Behavior Profiling

Key characteristics of each new player segment identified from day one

High-Value Players Detection

Detection of potential high-value players within their first 24 hours

Anomaly Detection

Identification of suspicious activity in new player behavior to investigate and prevent potential abuse

Next Best Offer

Personalized bonus offers for each new player segment to boost engagement

Customized for you
Insight-Driven
Data-Centric
A/B-Tested
How It Works

Steps to Launch Targeted

Strategies and Bonuses

for New Players

Step 1
Newbies Development Plan
With our help, get to know your new players deeply to deliver the most relevant actions
This includes:
Discovery Analytics
AI-powered Historical Segmentation
Business Alignment
Step 2
Launch of AI Models for Profiling & Detection
We profile new players daily and identify behaviors that need action.

High-Value Players Detection

Anomaly Detection

Newbies Behavior Profiling

Outputs:

Daily files on newbies with their assigned segments, high-value player probabilities, and flagged suspicious activities

Report on AI-powered player segments and their characteristics

VIP Deep Dive

  • Together, we define VIP criteria, supported by in-depth discovery analytics on our side
  • We launch AI models to identify potential VIPs daily, within their first 24 hours
  • We deliver personalized actions to keep VIPs engaged
Step 3
Actions for Newbies
As a result, we embed detection responses into your workflows and boost the activation of new players with personalized bonuses

Next Best Offer

Outputs:

Daily bonus recommendations for each player segment

A guide to best practices for responding to player behaviors

We handle the integration in as little

as 20 days

1
Data Connection

Agreement on data transfer and requirements

Setup of the data source

Validation of transferred data accuracy

Secure Data Transfer
Secure Data Transfer
2
Insights & Training

Preparation of data

AI models training

3
Launch & First Results

A/B test design

Test launch

Test results evaluation

Your data is handled with the highest security standards

No sharing of personal data

Your data is used solely for your needs in isolated and secured environment

Robust security protocols in place

Frequently asked questions
What kind of data do you use?

For the Newbies Boost, we use aggregated and anonymized data, including:

  • General player data: location, currency, and age (no personal data)
  • Gaming activity data: frequency, preferences, and session durations
  • Bonus activity data: engagement with different types of bonuses and redemption rates
  • Payment activity data: deposit frequencies, average amounts, and transaction patterns

A detailed table can be provided upon request.

How is your behavior profiling different from our internal segmentation?

Our AI-powered segmentation goes beyond traditional filters or static parameters. Instead, our AI identifies naturally occurring behavioral patterns specific to your players, allowing for:

  • Dynamic adjustments to evolving player behaviors
  • Creation of highly targeted retention strategies
  • Automatic delivery of actionable insights to your team

Example: On the first day, each player is assigned to a unique AI-identified segment, enabling targeted actions like bonus offers designed specifically for their preferences. These insights also reveal how your product resonates with new players, providing valuable feedback for further enhancements.

How does the Newbies Boost support high-value player detection?

The solution detects VIPs early, doubling conversion rates and helping your team focus on high-value players. Your VIP team receives:

  • Prioritized lists: high-value player candidates within their first days of activity
  • Detailed profiles: assigned segments, behavioral insights, and engagement characteristics
  • Tailored recommendations: suggested bonuses and ideal time slots for personalized outreach
What are the outputs of the Newbies Boost solution?

The solution delivers daily files with:

  • Player Segments: user IDs, their assigned newbies segments, and key behavioral traits
  • VIP Probabilities: likelihood of becoming high-value players, with supporting characteristics
  • Bonus Recommendations: suggested offers and optimal engagement times for each segment
  • Suspicious Activity Alerts: flags for irregular patterns, such as potential bonus abuse or affiliate fraud

How can different teams benefit from this data?

Marketing Team:

  • Identify and mitigate affiliate fraud or bonus abuse
  • Assess and improve traffic quality from new partners
  • Optimize marketing campaigns by analyzing player quality

Retention Team:

  • Leverage behavioral insights to enhance the product experience
  • Design targeted activation campaigns tailored to player segments

VIP Team:

  • Focus on engaging high-value players with personalized offers
  • Use detailed insights to prioritize outreach and maximize player lifetime value
What does the integration process require?

Your team sets up a database replica with pre-agreed views accessible to us. We handle all ETL processes, validate data accuracy, and collaborate with your team to train the models.

When will we start seeing results?

Results typically show within 2–3 months, as

  • AI models adapt to your platform’s unique data
  • Strategies align through collaboration with your team
  • Player engagement, retention, and revenue steadily improve
What kind of data do you use?

For the Newbies Boost, we use aggregated and anonymized data, including:

  • General player data: location, currency, and age (no personal data)
  • Gaming activity data: frequency, preferences, and session durations
  • Bonus activity data: engagement with different types of bonuses and redemption rates
  • Payment activity data: deposit frequencies, average amounts, and transaction patterns

A detailed table can be provided upon request.

How is your behavior profiling different from our internal segmentation?

Our AI-powered segmentation goes beyond traditional filters or static parameters. Instead, our AI identifies naturally occurring behavioral patterns specific to your players, allowing for:

  • Dynamic adjustments to evolving player behaviors
  • Creation of highly targeted retention strategies
  • Automatic delivery of actionable insights to your team

Example: On the first day, each player is assigned to a unique AI-identified segment, enabling targeted actions like bonus offers designed specifically for their preferences. These insights also reveal how your product resonates with new players, providing valuable feedback for further enhancements.

How does the Newbies Boost support high-value player detection?

The solution detects VIPs early, doubling conversion rates and helping your team focus on high-value players. Your VIP team receives:

  • Prioritized lists: high-value player candidates within their first days of activity
  • Detailed profiles: assigned segments, behavioral insights, and engagement characteristics
  • Tailored recommendations: suggested bonuses and ideal time slots for personalized outreach
What are the outputs of the Newbies Boost solution?

The solution delivers daily files with:

  • Player Segments: user IDs, their assigned newbies segments, and key behavioral traits
  • VIP Probabilities: likelihood of becoming high-value players, with supporting characteristics
  • Bonus Recommendations: suggested offers and optimal engagement times for each segment
  • Suspicious Activity Alerts: flags for irregular patterns, such as potential bonus abuse or affiliate fraud

How can different teams benefit from this data?

Marketing Team:

  • Identify and mitigate affiliate fraud or bonus abuse
  • Assess and improve traffic quality from new partners
  • Optimize marketing campaigns by analyzing player quality

Retention Team:

  • Leverage behavioral insights to enhance the product experience
  • Design targeted activation campaigns tailored to player segments

VIP Team:

  • Focus on engaging high-value players with personalized offers
  • Use detailed insights to prioritize outreach and maximize player lifetime value
What does the integration process require?

Your team sets up a database replica with pre-agreed views accessible to us. We handle all ETL processes, validate data accuracy, and collaborate with your team to train the models.

When will we start seeing results?

Results typically show within 2–3 months, as

  • AI models adapt to your platform’s unique data
  • Strategies align through collaboration with your team
  • Player engagement, retention, and revenue steadily improve
Transform your iGaming platform with the Newbies Boost
Newbies Boost

Anomaly Detection

Newbies Behavior Profiling

High-Value Players Detection

Next Best Offer

Higher ROMI

Need a custom solution?

Book a demo with us
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