Retention Boost

Support retention with behavioral insight and next best actions

Detect behavioral changes, understand player profiles, and respond with the most relevant action or offer

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Higher Lifetime

5–15%

in LTV

More Efficient Spend on Retention

What’s inside

Newbies Behavioral Profiling

Key characteristics of each new player segment identified from day one

Active Players Behavioral Profiling

Identification of key behavior patterns for active players, including VIPs

Early Churn Detection

Detection of at-risk players with early alerts to prevent disengagement

Next Best Offer

Personalized bonus offers for each new player segment to boost engagement

Customized for you

Insight-Driven

Data-Centric

A/B-Tested

See How Player Profiles Work Now

and Evolve with Time

Retention Boost analyzes player behavior historically to build player profiles as of now, monitors over time to detect behavioral changes, and supports informed retention decisions

Behavioral profiles are built with your data (not rules) and update with time, when change happens

We catch behavioral shifts and highlight players likely to churn

Respond With Relevance,

at the Right Moment

When engagement changes, Retention Boost recommends the most appropriate next action or offer, allowing you to respond early and keep players active longer

Respond With Relevance,

at the Right Moment

When engagement changes, Retention Boost recommends the most appropriate next action or offer, allowing you to respond early and keep players active longer

Timely actions driven by behavior changes, as player behavior evolves

How It Works

Steps to Support Retention

Through Timely,

Relevant Actions

Step 1

Players Retention Setup

We start by analyzing how your players behave over time to define healthy engagement, combining newbies behavioral profiling with active player behavioral profiling

Newbies Behavioral Profiling

Active Players Behavioral Profiling

Outputs:

Daily files on players with their assigned segments

Report on AI-powered active player segments and their characteristics

Step 2

Launch of AI Models for Evaluation & Detection

Next, we deploy AI models to analyze player behavior continuously to indicate declining interest or churn risk

Early Churn Detection

Outputs:

Daily files on churn probabilities for every player

Report on AI-powered active player segments and their characteristics

Step 3

Delivery of Relevant Retention Actions

As a result, we embed detection responses into your workflows and support retention with personalized bonuses

Next Best Offer

Outputs:

Daily updates with assigned bonuses tailored to each player

A comprehensive guide with best practices for responding to detections

Retention Deep Dive

Together, we define what healthy engagement looks like for your product, supported by in-depth discovery analytics
We provide access to a dedicated back office with a deep, behavior-level view of active players and early churn signals
We embed these insights into your workflows to deliver timely, relevant offers

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We handle the integration in as little

as 20 days

Data Connection

Agreement on data transfer and requirements

Setup of the data source

Validation of transferred data accuracy

Insights & Training

Preparation of data

AI models training

Launch & First Results

A/B test design

Test launch

Test results evaluation

Your data is handled with the highest security standards

No sharing of personal data

Your data is used solely for your needs in isolated and secured environment

Robust security protocols in place

Frequently asked questions

How secure are your solutions?

Security is our top priority. The Playa follow industry-leading frameworks like NIST, ISO 27001, and ENISA, and conduct regular audits to keep our infrastructure safe. Additionally, our AI models are PII-free, meaning no personal data is required.

Do you collect personal data?

No, we don’t collect personal data. Our AI models are designed to be free from Personally Identifiable Information (PII), ensuring your players' privacy is safeguarded.

What kind of data do you use?

The Playa use only aggregated data to enhance your platform, including:

General player data (e.g., location, currency, age — no personal data)
Gaming activity data
Bonus and payment activity data (for specific solutions)

What does the integration process require?

Your team sets up a database replica with pre-agreed views accessible to us. We handle all ETL processes, validate data accuracy, and collaborate with your team to train the models.

When will we start seeing results?

Lobby Personalization: You can expect results within the first month, measured through A/B testing with test and control groups.

Newbies Boost and Active Players Boost: Results typically show within 2–3 months. These solutions are more comprehensive and require close coordination with your internal teams.

How secure are your solutions?

Do you collect personal data?

No, we don’t collect personal data. Our AI models are designed to be free from Personally Identifiable Information (PII), ensuring your players' privacy is safeguarded.

What kind of data do you use?

The Playa use only aggregated data to enhance your platform, including:

General player data (e.g., location, currency, age — no personal data)
Gaming activity data
Bonus and payment activity data (for specific solutions)

What does the integration process require?

Your team sets up a database replica with pre-agreed views accessible to us. We handle all ETL processes, validate data accuracy, and collaborate with your team to train the models.

When will we start seeing results?

Lobby Personalization: You can expect results within the first month, measured through A/B testing with test and control groups.

Newbies Boost and Active Players Boost: Results typically show within 2–3 months. These solutions are more comprehensive and require close coordination with your internal teams.

Transform your iGaming platform with our Retention Boost

Book a demo

Retention Boost

Newbies Behavioral Profiling

Active Players Behavioral Profiling

Early Churn Detection

Next Best Offer

5–15%

in LTV