VIP players produce a large share of revenue for most casino operators, yet VIP management still runs on spreadsheets, gut feel and fixed revenue thresholds. Tier rules live in one file, portfolios in another, player data in the CRM and targets somewhere else. Each VIP manager looks after hundreds of players and decides by instinct who to call first.
VIP Intelligence
AI-Powered VIP Management Platform
Run your entire VIP programme in one system. Most VIP programmes run on revenue thresholds and gut feel. VIP Intelligence detects future VIPs early, tracks every player's health and churn risk, and tells your team who needs attention first.
Increased VIP Retention & Activity Days
2x
More VIPs Activated
Higher ROMI
What’s inside
High-Value Players Detection
Newbies Behavioral Profiling
Player Health Score
Prioritised Actions
Customized for you
Insight-Driven
Data-Centric
A/B-Tested
Get early signals and insights
into your VIPs
Most VIP programmes spot a player only after they cross a revenue threshold.
VIP Intelligence flags high-value potential within the first 24 hours, profiles how each player engages and predicts churn risk for every VIP, so your team knows who matters most while there is still time to act
Behavioral profiles explain what drives each player’s value
Spot early VIP churn risk before they drift away
Keep every VIP
in a healthy rhythm
More isn't always better. A VIP who suddenly spends far above their norm is heading for burnout, and one who slips below it is already drifting away. Both end in churn. Player Health learns what normal looks like for each player, compared with their own history or with similar players, and flags whether they are overperforming, standard or underperforming. Your team steps in at the right moment: a check-in to cool down, a personal offer to re-engage
Keep every VIP
in a healthy rhythm
More isn't always better. A VIP who suddenly spends far above their norm is heading for burnout, and one who slips below it is already drifting away. Both end in churn. Player Health learns what normal looks like for each player, compared with their own history or with similar players, and flags whether they are overperforming, standard or underperforming. Your team steps in at the right moment: a check-in to cool down, a personal offer to re-engage
A personal baseline for every VIP, not one rule for everyone
A personal baseline for every VIP, not one rule for everyone
Grow future VIPs
before they look like VIPs
Pre-VIP is how your VIP team welcomes new high-value players. The model flags players with VIP potential long before they reach your thresholds, and your Head of VIP approves who joins the track. One of your onboarding managers then works with each player through a trial, usually around a month. When it ends, every player gets a clear decision: promote to VIP with a permanent host, or close the trial.
Grow future VIPs
before they look like VIPs
Pre-VIP is how your VIP team welcomes new high-value players. The model flags players with VIP potential long before they reach your thresholds, and your Head of VIP approves who joins the track. One of your onboarding managers then works with each player through a trial, usually around a month. When it ends, every player gets a clear decision: promote to VIP with a permanent host, or close the trial.
A trial period with a dedicated onboarding manager before a permanent host
From Insight to Action and Engagement
Every morning each VIP manager opens a ranked list of actions. VIP Intelligence combines health status, churn risk and deposit trend with each player's value, so the most valuable and most urgent cases always come first. Every action shows why it was raised and what to do next: no guessing who to call first, no switching between spreadsheets and reports
From Insight to Action and Engagement
Every morning each VIP manager opens a ranked list of actions. VIP Intelligence combines health status, churn risk and deposit trend with each player's value, so the most valuable and most urgent cases always come first. Every action shows why it was raised and what to do next: no guessing who to call first, no switching between spreadsheets and reports
Ranked daily actions with the reason and the recommended next step for every VIP
Ranked daily actions with the reason and the recommended next step for every VIP
How It Works
Steps to Identify, Grow and Protect Your VIPs
VIP Intelligence takes your VIP programme from spreadsheets into one system. We set up your rules and team, launch AI detection and Player Health on your data, and give every VIP role a clear daily workflow. Each step builds on the previous one, so your team starts acting on insights from the first weeks.
Step 1
Set up your VIP programme
We bring your tiers, rules and team into VIP Intelligence and align metrics with how your business counts value.
Outputs:
Your VIP programme with automated qualification, maintenance and demotion rules
Current portfolios matched to VIP managers
Step 2
Launch Player Health
We train the models on your player behaviour and calculate a health baseline for every player.
Outputs:
Health status for every VIP: overperforming, standard or underperforming
Step 3
Run your VIP team from one system
Approvals for the Head of VIP, ranked actions for managers and a trial track for onboarding.
Outputs:
A daily ranked action list for each VIP manager
An approval queue for new VIPs and high-value prospects
An action log that shows which actions worked
We handle the integration in as little
as 20 business days
1
Data Connection
Agreement on data transfer and requirements
Setup of the data source
Validation of transferred data accuracy
Secure Data Transfer
Secure Data Transfer
2
Insights & Training
Preparation of data
AI models training
3
Launch & First Results
A/B test design
Test launch
Test results evaluation
Your data is handled with the highest security standards
No sharing of personal data
Your data is used solely for your needs in isolated and secured environment
Robust security protocols in place
Frequently asked questions
What is VIP Intelligence designed to do?
VIP Intelligence is an AI VIP management system for casino operators. It finds future VIPs early, predicts churn, tracks each player's health and gives every VIP manager a prioritised list of daily actions. The Head of VIP, VIP managers and onboarding managers each work in their own space, in one system instead of spreadsheets.
What is AI VIP management?
How early can high-value players be detected?
Is Player Health an AI model?
What is VIP Intelligence designed to do?
VIP Intelligence is an AI VIP management system for casino operators. It finds future VIPs early, predicts churn, tracks each player's health and gives every VIP manager a prioritised list of daily actions. The Head of VIP, VIP managers and onboarding managers each work in their own space, in one system instead of spreadsheets.
What is AI VIP management?
AI VIP management uses machine learning models and behavioural analytics to run the whole VIP lifecycle: detecting future VIPs, predicting churn, tracking player health and prioritising daily actions for VIP managers, in one system instead of spreadsheets.
How early can high-value players be detected?
High-value players can be detected within the first 24 hours of activity. VIP Intelligence analyses early behavioural signals, not just spend, to identify patterns linked to long-term value, so operators can recognise emerging VIPs almost immediately.
Is Player Health an AI model?
No. Player Health is an analytical methodology developed with VIP industry experts. It defines a healthy range for each player and flags deviations. It works alongside our AI models for high-value player detection, behavioural profiling and churn prediction.
VIP Intelligence
High-Value Players Detection
Player Health
Early Churn Prediction for VIPs
Prioritized Actions for VIPs
2x
More VIPs Activated
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