Viktoriia Grygorenko
CEO at The Playa
Profiled #6
Why Operators Lose Their Best Affiliates
There are more operators than ever, and affiliates know they have the choice. Profiled hosts John Wright and Joe Hatch from StatsDrone to look at affiliate partnerships from the affiliate side: what makes them stay, what makes them leave, and what's changing next.
You will learn
- The biggest myths operators have about affiliates
- How affiliates actually decide which operators to work with
- What makes affiliates stop cooperating
- Where to find high-quality affiliate traffic if you had budget tomorrow
Speakers
Key Takeaways
Numbers don't keep affiliates, clarity does
The highest revenue share offer isn't what wins good affiliates. What wins them is an operator who can clearly explain what that number actually means: the NGR calculation, admin fees, and what effective revenue share looks like at the end of the month.
How you treat affiliates is how you treat players
The care, or lack of it, shows up at every level. An operator who runs transactional, "what's your traffic" conversations with affiliates usually runs the same shallow approach with players. It becomes visible in retention numbers.
Traffic without retention just disappears
Driving volume into a product before retention is properly set up means affiliate traffic doesn't compound, it evaporates. Getting traffic is the easy part. Knowing what to do with a player once they land is where the real value is made or lost.
Spray-and-pray won't survive better data
The industry is moving toward affiliates having far better access to player value data. When that happens, operators running on shallow promises and unclear math won't just underperform. They'll be exposed.
Transform your iGaming platform
with The Playa
Transform your iGaming platform
with The Playa
